In her first interview, Susan talks with executive coach, Caytie Langford. Caytie shares her story of walking away from the executive role she always thought she wanted after realizing it wasn’t what she wanted at all. They talk about defining yourself through your work and what that looks like when you do a complete 180. They discuss everything from starting your own business and how scary that can be to the importance of self motivation, self care, and techniques to bolster self confidence.
https://www.youtube.com/watch?v=m1tTZSuHJKM (Sara Blakely)
Susan Long: Hey everybody. Welcome to our second episode of how she got here. I am so excited about today’s show. Today, I’m speaking with Caytie Langford. Caytie is an executive coach, although that is not where her career started and we will talk a little bit about that. We will touch on topics such as the importance of setting boundaries and self care. We will also talk about self confidence as well as inspiring and empowering other women and how in turn that inspires and empowers us. Welcome to the show. I’m excited you’re here.
Susan Long: Good Morning Caytie. How are you?
Caytie Langford: Good Morning Susan. I’m great. How are you?
Susan Long: I am doing well and I am so excited to have you here today and I cannot believe this is finally happening.
Caytie Langford: I know. I’m so excited.
Susan Long: OK, so let’s just jump right in. Um, and tell us exactly what you do.
Caytie Langford: Yes. I am an executive coach and I specialize in helping ambitious, savvy women who just aren’t satisfied in their career.
Susan Long: And full disclosure, I know you’re an executive coach because you’re, my executive coach.
Caytie Langford: That is right. Yeah. What I do is I help women figure out exactly what they want to get clarity on that and we’ve worked to move them from where they are to exactly where they want to go and so it has been such fun working with you on this big project that you are launching.
Susan Long: Yes, and I really, I could not do it without you, but I want to go back. I want to go back to maybe the beginning to where. How did you get here? What, what did that look like? Because this is not where you started. This isn’t even how we met.
Caytie Langford: It’s not, it’s not. We met actually when I was in fundraising. I spent the first 13 years of my career out of college in major gifts fundraising in north Texas and I like so many women had a plan of where I wanted to go. I was on the ladder climbing it constantly and I knew that I wanted to be in an executive role and so I worked really hard to get there. Was chief development officer at an organization sitting in my corner office one day looking out the window and realized that what I had was absolutely not what I wanted, and so I took a huge leap of faith after coaching on my own, tears, thoughts, speaking with my husband, and so I actually walked away from that career entirely, and that was about three years ago will be three years in May, so I had a total journey change to be able to get where I am today.
Susan Long: And that was an easy change to make. Right?
Caytie Langford: Oh Gosh. I would love for people to think that was an easy change to make, but it was absolutely the hardest decision I’ve ever made in my life. I was completely wrapped up in my job, my career, my title. It was how I defined myself. It was how others define me in our community and it was everything to me. I, you know, I have I’m married but don’t have any kids, and my career was it. It was the thing, but I realized that I couldn’t be miserable at what I was doing. I really wanted to love my work. I wanted to love my job and in the beginning I did love fundraising. It was phenomenal. It put me in places and I had the opportunity to meet with people and work with people that I never would have come across, but in the end I was just totally burnt out and I just knew it wasn’t the right thing for me anymore.
Susan Long: How did you find what that next right thing was? Did you just wake up one morning and go, I think I’m going to be an executive coach?
Caytie Langford: No, I actually, my husband owns his own business. I thought that we were going to work together. I actually convinced him to give me a title and I started working on some projects with him, but in the meantime I really wanted to figure out what I wanted to do and I will say when I left fundraising, I was very intentional about not going back to fundraising and the weird thing is is that my phone rang from recruiters and people that I knew for a year. People wanted to know if I was going to get back in fundraising and I knew that that was something I didn’t want to do. I knew that whatever it was I was going to work on my own and so I thought working with my husband on our own would be a good fit. It ended up not being a great fit just. yeah, we just, we. We work really well in life together, but perhaps not so great at every day working partners. So I spent six months. I was very fortunate enough to be able to take six months off and do a lot of soul searching and a lot of digging and I did this a lot through conversations with people, prayer, meditation. I napped a lot. I spent a lot of time with my girlfriends and actually it was one of my girlfriends who took me to dinner one evening and she said to me, she said, ever since I met you, we met a couple of years earlier on a girls trip. She said, ever since I met you, I felt that I was supposed to tell you this, but I never realized when was the good time, and she whips out these papers out of her purse and she says, I think you need to become a coach. She herself was a weight loss coach and she said, I think that you’d be fantastic at this and I want you to look into this. And it’s funny because I had worked with multiple executive coaches up until that point and in fact my executive coach that I was working with at the time really ushered me through leaving my job and figuring out what to do next and so I’m sitting there with my friend Cynthia and I just went and bought the book that she suggested (Self Help Coaching 101 – Brooke Castillo). I started looking into things. I started being really intentional, thinking about it, meditating on it, praying about it, and it took a couple of months before I really figured out this is exactly what I wanted to do, but it didn’t happen overnight. It definitely wasn’t that quick, but it did happen and it happened with a lot of intentionality.
Susan Long: Tell me, and this is not something I asked you before, but tell me a little bit about getting that first client, the work that it took to get to that point.
Caytie Langford: Sure. So when I first started, I actually did group coaching and it was pure faith on my part. It really was the opportunity for me to step out, be super scared try something and what I did is I put together a list of about eighty women that I knew and told them that I was going to be putting together this group coaching program.
Susan Long: And they all called you and wanted your business.
Caytie Langford: Yes. Every single one of them called me. No, I had about fourteen women who said yes and signed up and went through an eight week program with me and I learned a whole lot about myself, a whole lot about other people and I did it scared to death every single week. I kept showing up and thinking, these women are going to figure out that I have no idea what I’m doing. But what was awesome about it was there are people that went through that program with me two years ago who still talk about the impact that was made back then and how they look at life differently. So it gives me such excitement and I’m just, I’m just awe inspired by those folks. But I will tell you so that while also super scary getting a big group of people, really what I do as individual coaching. So getting my first individual client was even scarier. Um, luckily I have a really large network and I had proven myself in the past. And so I say, Luckily Susan, you and I have talked about this so much. So many of us women, we don’t own our successes. We, we chalk it up to luck or someone else or some something outside of ourselves. And so I’ve really actually shouldn’t have used that word luck. What I had done was I had proven myself in the past, with this woman, she was going through a change. She was really wanting to ramp up her business. She, she owns her own book of business and so worked with her. But the only reason that she said yes, the only reason that she wanted to talk to me about it was because I had proven myself in the past and um, and she took a leap of faith with me and we had an amazing, um, eight month run together and helped her accomplish her goals. So that first one was super scary, but it’s always the first one that we do. The next one and the next one and the next one.
Susan Long: I’m sure you had total confidence in yourself that entire time. So tell me, tell me how did you, how did you, how are you your best cheerleader? Because I’m sure you even have these moments now, right? How do you motivate yourself?
Caytie Langford: Yeah, absolutely. So the one thing that I have learned about owning my own business and stepping out, doing something for myself, I’m not working for someone else, is that it’s a roller coaster. And the best way to get ahold of it is to not ride the highs and lows of the roller coaster. But obviously we do. We, we totally do. We get sucked into. I can’t, it’s not possible for me. I’m not enough, I couldn’t possibly be the right person and so I have some techniques that I use with myself and I actually teach my clients the same thing because really no matter what kind of change you’re going through, it’s that competence piece that holds us back. And so I always liken it to driving a car. You know, think about this when you were 16, 15, 16. The first time you got in a car to drive it. I know for me it was with my grandmother in the parking lot at a mall before the mall opened one morning and I was terrified. Ya know, here I am in charge of moving this 2000 pound vehicle. And when I think about that, I had to think, I really had to think about every single thing I did when I first started driving. Put Your seatbelt on, put it into gear drive. Actually, you know, and now you think about it, you get in your car every single day, you don’t think about it, right? There’s times when you get out of the car and you’re like, I don’t even remember where. What was I thinking about? Cause I sure wasn’t thinking about driving and so I think the same thing comes to self confidence is that we have to act even when we are scared, even when we are nervous. So one of the things that I do, I use my journal every single day. I’m big on gratitude journaling. I think there’s a reason why Oprah suggested it to all of us because it works. I think there’s a reason why, you know, Shawn Achor is selling books about how to increase your happiness and why gratitude works because it works. And so I do that daily. I encourage my clients to do that, but then I take it a step further and I have in my office, you know, the giant sticky pad, sticky notes and I have a list of what I call badass stuff that I’ve done and I’ve written out thing that I’ve done that at one point in my life. I thought it was scary and it’s everything from, you know, buying my first house, getting married. The first time I fired someone, I remember that was terrifying for me.
Susan Long: wow.
Caytie Langford: Yeah. I even have going snow skiing the first time I went snow skiing, I was almost 30 years old, I’m not really a daredevil, but for me that list is something that I can look at every single day so that when I am having that self-doubt, when I am having that loss of confidence, I can look at that and it’s almost a litmus test to be able to say, OK, what is this in front of you that you’re scared of and how does it compare to all these other things that you’ve done? And nine times out of ten it’s not even as scary as any of the things that I’ve done in the past. And so I think a big part of confidence, a big part of self confidence is you have to take the first step. You actually have to move into action and when you move into action that’s, when you get more confidence, more competence, and it grows from there.
Susan Long: I’m beginning to understand this action part. You have been a huge, huge help with that even with myself and that is the number one jumping off, taking the leap. That is so the hardest part.
Caytie Langford: It is. It is. My favorite quote is Martin Luther King Jr. When he says, “faith is taking the first step, even when you can’t see the whole staircase.” And I think about it in terms of What you just said right this leap we think of, you know, the pictures that we see on Instagram or Facebook with, you know, the girl jumping off the cliff and it seems so big and so daunting. And yet I think when we look at what Martin Luther King Jr said it, when you say it’s just the first step, when you can’t see the whole staircase, it’s not as scary sometimes when you think, oh, ok, it’s just the baby step. Action. Absolutely.
Susan Long: I’ve listened to a Ted Talk recently by an author who wrote a book and I, for the life of me, I can see the cover and I cannot see the title of the book right now, (I’m Judging You The Do Better Manual) but her name is Luvvie and her Ted Talk. She talks about the same thing. She calls it like she talks about the domino effect and I think Mother Teresa even relates it to a ripple effect, you know, and it’s like you throw the first stone or somebody has to be the first domino to fall and then everybody else starts coming with you. And I think we’re seeing that now. I think we’re seeing that now with women.
Caytie Langford: Absolutely. I think it’s an interesting time to be a woman for sure. I think that, what our grandmothers and great grandmothers lived through, you know, a hundred years ago or even less, you know, 50, 60 years ago. We definitely are in different time and yet we still have challenges. We absolutely do. And what I love about women is that we can create these communities, these tribes, if you will, of women who support each other, who can lift each other up. And I know that that’s one of the things that you want to accomplish and you want to make sure happens through this podcast, is that I think that when we are our best is when we are all helping each other get to where we want to go. I find it also super fascinating that by me taking a step in faith by me taking this leap to leave my career, how the ripple effect has. I’ve seen it, I see it every single day. There are people who work with me because I took that step and they think, ok, maybe it’ll rub off on them. Maybe I can teach them something and the reality is maybe I can teach them something and maybe it will rub off on them, but I think we also get confidence by seeing other people succeed, by seeing other people be brave. It teaches us that we can dig deep and be brave amongst ourselves as well and within ourself.
Susan Long: And I just love that this is your thing. That this is your career, this is what you are helping women do every day is you are helping them take whatever that next step is and I love that.
Caytie Langford: Yeah, I do too, Susan. I mean I. I got off the phone about 45 minutes ago with a client and almost every single time I get off the phone with a client I say, oh my gosh, I love what I do and I love helping them figure out what’s next and how to uncover what the next action item is. I also really like helping them face their fears head because we all have them. You were talking about self confidence. I am in the middle of a huge project that I don’t feel qualified for that I don’t think I’m the right person for, but it’s something that I feel called to do and so I’m doing it, but earlier this week, I mean I was just wallowing in self doubt and self confidence. I just, I just thought, oh goodness, why me? I can’t do this. And being with my clients and helping them actually helps me because I see how brave they are and I can sometimes I steal some of their braveness. Absolutely.
Susan Long: Yeah, for sure. I think the more we can feed off each other the better, but I know you’re not the only person on your solo person team. Tell me a little bit about who’s behind the scenes. Are you doing this all on your own?
Caytie Langford: Yeah, I definitely don’t do it on my own. Well, I think first and foremost, I’m really blessed to have a partner who completely just is my biggest cheerleader. My husband has owned his own business for 16 years, so he’s seen some of the things that I’m going through. Um, and so he definitely helps me out and is always there. He’s always encouraging me and I actually have my own executive coach that I speak to two to three times a month and there’s no way I could do it without her because just like my clients, I face some of those challenges and so she helps me. And then I definitely have a small group of girlfriends who are sounding boards who give me ideas and I talk through. And then I have a ton of just strategy partners and these are people I mean everything from my marketing people who did my website and my copywriting. If somebody said, oh, I love your website, did you do it on your own? And I almost burst out laughing. I said, no way, right. Because I know what I’m good at. I know where I know where I have strengths and talents. And so I partnered with a lot of people who have other strengths and talents that really do make me look good and helped me get where it is that I want to go so I can focus on what it is I do well. But yeah, it definitely takes a village to do this work. And I think for any of us there’s some kind of village that we need to be able to get where it is that we’re going.
Susan Long: I want to switch gears just a little bit and I want to talk about you as an individual outside all of this and how you kind of let this go at the end of the day or recharge your batteries and how you take care of yourself. How do you, how do you put it away? how do you put it down for the day? Because that’s hard to do.
Caytie Langford: Yeah, it absolutely is. And what’s what I want to start with is just sharing a little bit about success. So one of the things that I have learned is that I had to define success for myself. So what I realized in my former career was that success was always about somebody else’s external definition and not about my internal definition. And so when I got what it is I thought I wanted I realized I didn’t want it because it wasn’t actually what I wanted. So for me success is really simple and clear. it is my desire is to inspire, motivate, and impact the lives of women, period. End of sentence. And that’s something that I look to do every single day in my life. But I also think that you’re absolutely right is that even though I know that’s my life’s purpose and it bleeds over into lots of different things, including my volunteering, me just spending time with my friends, that kind of thing. I have to turn it off of work, right? Because at the end of the day, my coaching and my speaking is still work. And so I set boundaries. I’m very clear on when I take calls, when I don’t take calls, when I answer email, when I don’t answer email and it’s something that my clients know and I think they appreciate as well. But I do believe that we have to take time for self care and you and I have had these conversations. Everyone is talking about it and yet it almost seems counter intuitive to so many of us, right? Because early on we’re taught, put your head down, work hard and you’ll get exactly what you want. So the idea that we would pause, take a step back, do something for ourself. Like that seems selfish, right? it just seems off. And so what I have realized and what, what mentors have taught me is this balance between being and doing. We’re such a doing society, right? It’s the checklist, it’s the, I’m busy, it’s the, you know, I’ve got 97 meetings on my calendar today and a hundred and four things on my to do lists versus the being part, which is slowing down. Who are you, who do you know yourself or are you taking time to really be your best friend? Um, that kind of thing. And so for me, I have some specific things that I do for self care. One is I love to walk around my neighborhood. It’s just nice to get outside to breathe fresh air. I always feel connected to that. And the other thing that I really love doing is cooking. For me, cooking is a creative outlet. It’s a way that I can relax and I just love it. So there are days where I’ll bake bread in the middle of the day. I work from home so I can do that in between calls. But you know, some people that seem so stressful and for me it’s relaxing. The other thing about cooking for me personally is that it actually builds my confidence because I take a lot of risks and challenges and so, you know, one of the things I did in 2016 was I wanted to learn how to make pasta. Well now I can make pasta, homemade pasta, you know, not even think about it. So I’d move on to bigger and bigger things, trying new things and I realized if it doesn’t work then that’s ok. Right? There’s, that’s where the learning comes in, but cooking, being outside. for me also spending time with my girlfriends really is about self care. It’s about recharging my batteries and so I do those things. Um, and a good journal is always fun.
Susan Long: That definitely helps me clear my head as well for sure. So I know that there’s somebody out there who heard our conversation today. I’d like to say they overheard our conversation at the coffee shop and said in their head they’re going, it’s time, it’s time for me to take the next step to take that leap. I overheard this conversation for a reason. So what advice would you give that woman? What would be an action step that she could take to help her move forward?
Caytie Langford: Yeah, absolutely. I think that the key there is action. You actually have to do something. I Also think that if you can have some kind of accountability, whether It be a small group of people, a coach, a pastor. somebody outside of yourself. I will also say, and this is something I talk with clients a lot about, is that there’s a difference in making this broad announcement to everyone in your world and keeping things a little bit closer to the vest and I think you have to figure out what that looks like for you. Every case is a little different, but you know, one of my sheroes, one of my, you know, women that I look up to so much is Sara Blakely who founded Spanx love her, love her story and if you read her story, if you’ve heard her speak about it. She didn’t have a Lot of people that knew what she was doing and she kept it there, kept it small to small group of people because she didn’t want too much noise. She knew that if she had a lot of noise, she might not be able to take those actions. I think that when you’re thinKing about what it is that you’re going to do, taking the action, it might be that you need to tell everybody in the world so that you have/feel accountable, but it might be that you keep it to a close set of advisors and when you’re ready to let more people in, you let them in. You know a couple of people at a time, but it is key for you to do something. The other thing that I tell my clients all the time and I tell myself this is we have to suspend the belief that we’re gonna know how it’s all going to work because we don’t. We don’t know how it’s all going to work. I had no idea two years ago that my business would look like what it is. I had no idea three years ago when I was sitting in my office miserable that my life would look like today had no idea. And so what I do know is that when the resources are needed, when we need to meet the people we need to meet, when we need to learn the next step, it’s almost as if those things appear by magic and I don’t think it’s coincidence. I don’t think it’s magic, but when the time is right, if you take that step and action, the next step will reveal itself the thing that you need most, the resources that you need most will come to you. But it’s not gonna come to you if you don’t first take the step. So many people Just wait, they wait for the sign, they wait for, you know, the gift that’s going to pay for something or, or that kind of thing. And that’s just, that’s not how it works. You have to move first and then what you’ll need next will come to you.
Susan Long: Oh my gosh, it is so true. That is uncanny the way you just said that. Cause I’ve heard, I’ve heard other people say that, but just saying that today to me and just some of the stuff that has happened over the last couple of weeks. I just cannot. Yes, it’s absolutely true. I just, I can’t, I’m, I’m over here. You can’t see me, but I’m over here like my head is just nodding. Yes, yes. So in closing, I just want to say thank you so much for doing this. I am one. I’ve been a big fan of you for a long time. You were always one of those people who seem to have it all together. I love to know in this conversation that you don’t, but you do at the same time. Um, and I just want, I think everybody in the world should just call you and, or listen to you speak or hire you as a coach. I mean, you’re just a phenomenal, phenomenal person and you’ve done it and you’re doing it every day and I just, I absolutely love that.
Caytie Langford: Well, thank you.
Susan Long: Can you tell everybody where they can find you, where you’re speaking next maybe?
Caytie Langford: Well my next speaking engagement is next month, and I’m going to be speaking at the Women’s Business Enterprise National Council, that’s a long name. Women’s Business Enterprise National Council. I’m speaking at their Next Gen Conference for women under 40 who are entrepreneurs and own their own businesses. And I’m their keynote speaker for that and so I’m super excited about that. That’s in Dallas at the Hilton Anatole and I know tickets are still available so I would love to have people join us there for anybody who owns their own business and is a woman. You can find me on, on Facebook at Coach Caytie. I’m also on Instagram at Caytie Langford and my website is caytielangford.com. And so the only thing you’d need to know is that Caytie is not spelled the normal way thanks to my awesome mom who was super creative. Um, my name is spelled Caytie, so Caytie Langford.
Susan Long: Awesome. And we will have links to all of this up on our website. And so all you have to do is go and click and follow or friend or whatever. And then the name of her, the spelling of her name will be ingrained in your head because it just doesn’t go away after that. It’s the best spelling ever. It’s so unique and it’s so fun. And I absolutely love it. Well, Caytie, thank you so much for joining us today. I absolutely love that you were here and friends. Just have a great week and Caytie we’ll have to have you back soon.
Caytie Langford: Sounds great. Susan, thanks so much and ladies that are listening, I just want you to know that whatever dream is in your heart, whatever it is you’ve been noodling on, that you’ve been thinking about that wakes you up in the middle of the night, whatever that looks like, you can absolutely have it. You can absolutely make it your reality, so thank you Susan for having me.
Susan Long: Thank you.
Susan Long: Wasn’t that the most fun? I just love Caytie and find her so inspiring. She’s taken such a leap with her career change and not only has it paid off for her, but it has paid off for her clients as well because of her change, she is truly empowering others. thanks so much for listening today. If you liked this episode, I know you’ll be excited about our future guests, so go on over to itunes or our website and hit subscribe. I Would love it if you would also leave a review as I’m excited to hear what you think. Also on our website, you will be able to find the links to the things we mentioned in this show as well as Caytie’s website and her social media accounts.
Susan Long: thanks again, friends. I’ll see ya soon.