Have you ever had an idea or a vision you just can’t shake? Maybe its been marinating in your heart for a while? How do you turn your vision into something bigger than yourself? How do you make a moment a movement?
What if? What if you finally did something with that idea that has been rattling around in your brain? What if you took your passion and created something bigger than yourself?
Terri Williams says that all her life she has been a person that wanted to give people information in order for them to make informed decisions about their community to help it do better. Then, after the passing of her father, she took a hard look at how she was using her gifts and decided to take action on what she knew she should be doing with those talents.
One year ago, this self proclaimed “obsessive volunteer” took her passion to a whole new level. She knew that the expertise, knowledge, and skills she learned from her family, her volunteerism, and the boards that she sits on were tools in her tool box that needed to be shared and not kept to herself. So she took it all and created the Movement Maker Tribe with the goal of inspiring others to create the changes they want to see in their communities and she says “I haven’t looked back at all.”
Some of my favorite take aways include:
– We each have a role in making this world work and making it a better place
- Magic can happen once you decide to 100% lean into the fullness of your talents and skills
- You can’t do it all by yourself. Assembling your “framily” is key
Terri’s commitment to her own talents and skills reminds us of our own at How She Got Here. This March, we are celebrating Women’s History Month by committing to 30 Days of Finding Our Extraordinary with resources on our website, Facebook, and Instagram pages. Join our Facebook community and Instagram community for daily reminders that are intended to pull you out of the hustle of life (even for just 15 minutes) and provide you time to focus on tapping into your gifts.
Movement Maker Worksheet – From Terri’s Home Page go to sign up and then once signed up it will be sent to you
TerriBWilliams – Instagram
Intro: Welcome to “How She Got Here – Conversations with Everyday Extraordinary Women.” It is my belief that every woman has something inside her only she can do. The more we share the stories of other women, who have already discovered their thing, the more it inspires, encourages, and empowers other women to do the same.
Susan: Hey Pod Sisters, I am so excited to kick off Women’s History Month featuring my conversation with Terri Williams. Terri is a servant leader and fellow Junior Leaguer. She says movements are never started alone but they blossom from the vision of one person who is inspired, driven, and altruistic enough to dream of and create something bigger than themselves. A few movements Terri has been involved in include spearheading the AHA effort to pass smoke free workplace laws in Louisiana and Texas, organizing the Junior League of Austin’s Capital Campaign Ambassador Programs where she served as lead ambassador and founded Forefront, rising leaders supporting the economic security of women in Central Texas, a program of the Austin Community Foundation Women’s Fund.
Terri says, “My mission is to inspire others to create change. Our world is rife with problems with so many issues to be solved. We need a new breed of leaders willing to lead the charge. We’re working with starting communities working towards big monumental change through understanding, organizing, influencing, and moving small groups.” So without further ado, here’s Terri.
Susan: Good morning, Terri. How are you? Thank you so much for joining me today.
Terri Williams: Thank you so much for having me, Susan. How are you?
Susan: I am doing really well and I’m just so, so, so excited to talk with you today. But for those of our listeners who are not familiar with you or your work, tell us a little bit about yourself what you’re doing and how you got here.
Terri Williams: Yeah, what a great question. I never know how to answer that. I feel that we’re all kind of like an onion, you know, there’s so many layers to all of us. I tend to tell people that I am a person that sees possibilities in everything. I say that leaders turn moments into movement and I truly believe that because of the work I’ve done, both professionally and as a volunteer. I’ll tell you a little bit about both. Professionally, I work for the American Heart Association, where I serve as a member on its government relations team, and I’ve been doing that for the past 15 years. Then in my private life, I am an obsessive volunteer. You can find me as a member of many nonprofit boards in Austin, across the country and internationally. And most recently, I launched a blog called Movement Maker Tribe, movementmakertribe.com, and it’s a place where I like to share resources and tools to help others become inspired to create changes that they want to see in their communities.
Susan: I love that. And that is one of the reasons I had you on today is because of this fun Movement Maker Tribe you have launched and started. Remind me if I’m thinking about this incorrectly, but the first time we had a chance to chat, I think you told me this launched in 2016. Is that right?
Terri Williams: I launched March 27, 2018, a day that I will never forget.
Susan: Oh, 2018. Oh, I thought we launched at the same time for some reason. Okay, cool. I totally got that wrong. Well, you’re almost a year old.
Terri Williams: I cannot wait to celebrate. I’m counting down to that first anniversary.
Susan: Yes, I get that totally. Tell us a little bit about how this became your thing, how it got started. What is the backstory to the Movement Maker Tribe and why did you launch this thing.
Terri Williams: Well, it’s really two parts. One is just a calling that I have, and the second is a time in my life where I started to see things more clearly for myself. The first part is I have all my life been a person that wanted to give people information so that they can make decisions about their community and help it do better. People will tell you I was that way in middle school, college. It’s all through my life. And you’ll see that in the professional careers I’ve had as a television journalist, or press secretary, or a philanthropic fundraiser for a nonprofit, I’ve always wanted to give people information so that they could be a catalyst of their own.
And then in May of 2017, my father passed away and he was one of the people that I was extremely close to and it just really changed me. As you would expect for your life to change when you lose a parent, and instead of really mourning and being sad, I really took inspiration from the lessons that he and my mother taught me. They were people that were incredibly engaged in their community. My grandparents helped build a church in Lafayette, Louisiana, and then that church burned down and my mom and dad stepped up to help rebuild it. And so I really saw in me that I wasn’t using all of my gifts. I hadn’t grown to be…
Terri Williams: I know right? That is something that sometimes it’s hard for you to think through and really admit, but when my dad passed away, it was like I went from living unconsciously to very consciously. I’d been at the Heart Association for about 13 years at that point in my same job for about nine, and was very content, and you know contentment is just where you’re comfortable. You know some people might think of it as a rut. It definitely wasn’t a rut at that time it was just it was just really content that I felt like I could do more likely to use more of my gifts. And so it’s like literally someone turned a light on when my dad passed away and I started living very consciously and thinking about how I was using my time, my gifts and the decisions I was making and decided to act on this calling. And it was to share all the lessons I learned from my family, the boards that sit on, the fellowships I attended, just all these tools I had the my tools box that I felt shouldn’t be kept for myself and so decided really just to act on faith and to lean in a little bit and to launch Movement Maker Tribe and haven’t looked back at all.
Susan: That is really cool. You know, the month of March on the podcast, we’re really centering on finding your inner extraordinary or your own extraordinary and you talk about the gifts that you knew you had. How did you know you had those gifts? Where did you…? Maybe that seems like a silly question. But like, how did you know these were your things? These were your talents, and that it just wasn’t something I’m okay at. Like, this is really what I’m here to do.
Terri Williams: That is a great question. And really…I can give you a lot of two-part questions, but it’s two things. I think, one for me, it was quantitative. I’m a data person, I want to see data. And the second thing was really an emotion or feeling. And lot of times, you know, you have to kind of lean in and use our intuition to really guide you. And so for me…Actually I’ll tell you a story. I was a very active volunteer in the Junior League of Austin and now sit on the board of the Association of Junior League International, which is the international governing body.
Susan: Oh, yeah, that’s a big job.
Terri Williams: It’s a big but fun job.
Susan: AJLI is a big job.
Terri Williams: Are you a Junior League member?
Susan: I am Yes. I’m a sustainer. Yes. And that is not an easy job. That is like running the masses and herding cats, I think at the same time
Terri Williams: It is. It’s so rewarding.
Susan: Oh, yes. Absolutely.
Terri Williams: It’s my three or fourth term in May. And it’s been an amazing ride. But at the time I was carrying the Capital Campaign Committee for Austin, where we were trying to raise $10 million for a new building for the Junior League. And you know, it’s a really heavy job, that is the real heavy lift. And I was asked to present monthly at a junior league meeting just really to energize the volunteers to speak up and volunteer to help other women give but also the ones that were interested in volunteering to ask them to give their treasures, and I remember I gave the speech about two or three times and was really shy about it and really wanted to let someone else to have the opportunity to do it. Because Junior League is a training organization, and so you know, I asked our consultant if I could teach someone else how to do the ask. And she looked at me and she said, “No,” and she says, “You have to do,” and I was like, “Okay, well…”
Susan: That is hard.
Terri Williams: Yeah, I know she wants the best so I did it, and it was a surface level performance for myself. I was in this place where, you know, I’m starting to feel like people were thinking like, I just wanted to be on stage and not share the limelight so people were tired of hearing for me, and it was internal conflict. And she pulled me aside and said, “Look, here are the numbers when you speak how much people give. Here are the numbers when someone else does it. You have the passion. You care about this. You love this project. It translate to what we need to do for the organization. I need you to speak.” And it was at that moment where just kind of the intersection of what was going on in my head, my heart, and my gut came together. And I understood and I really started to understand this gift that I had that I really wasn’t tapping into you. And it wasn’t just the storytelling and getting the people to be engaged, it was everything else that came along with that capital campaign. I had helped recruit volunteers to the table and help think through some policy measures that we needed at City Hall. There were so many pieces of me that were tied to that campaign. And the story that I took from it for myself was they were gifts that I could share with others and things that I could teach other people. And then when I kind of match that up to what I would do every day at work, the writing was so clear on the wall for me and it really just happened so fast, as I’m sure you know from starting your own blog, the universe puts you right where you need to be and the dominoes lineup and then you just keep going and going, and next thing I knew it was launching. And it’s been a whole lot of fun ever since.
Susan: I totally know what you’re talking about. And I also have some familiarity with capital campaigns, and those are a lot of work and they’re very hard. And so I commend you for even just being willing to be part of a capital campaign. I remember my college went through one when I was in school there, and it was just…Even though I was a student, they obviously recruited students to help and to make calls—and obviously, we weren’t calling the big heavyweights, but just getting people to understand why giving is so important and giving back is so important. And I wonder…I mean, as a former Junior Leaguer I remember walking into the Junior League and being a member of the Junior League you also pay dues and so when I first started I was like, “Wow, I’m paying dues and then they want me to give on top of that?” And I started the Junior League really young so I didn’t really understand that in the beginning. And once I really understood what the money that dues went to—and I know each league operates differently—but what the dues go to versus what giving above and beyond that go to, it just changed my whole perspective as to the mission and what they’re really doing. So I really commend you for taking that on.
Terri Williams: Oh, it was more a gift to me then, you know, than I was to them. I have learned so much from that process. And, you know, you learn one thing from one organization, and you get to bring it to the next and then you get to inspire someone there and get to bring it to the next organization. And so, around that same time I could see those lessons and wasn’t just in capital campaigns, but lessons from city halls and state capitals and lessons from helping to build followership and teaching people how to do it, it just kept happening over and over. And so you know what all your listeners to know that you might learn something in the Junior League or another organization, but it definitely won’t stop there in your life.
Susan: That is such a good point. That is such a good point. Many of the skills that I learned in Junior League have transferred over to other organizations and other things that I’ve done. And like just any job, you know, transferable skills are a good thing. Your mission is to inspire others to create change, and you say we need a new breed of leaders to lead the charge. I want you to break this down for us. What skills do new leaders need? And how do we tap leaders or maybe even recognize the leader in ourselves?
Terri Williams: Yeah, so I love that so much. And that is exactly just it. For so long I looked up to leaders that weren’t my age, they were leaders that we heard stories about, and those are needed because, you know, we need those fundamentals and lessons, the things that are tried and true to really give us that foundation when it comes to leadership. But if you really look at what is emerging in our world today, we really need leaders that look like us that are everyday leaders. And so I really think there’s a leader inside each of us. Sometimes we lead in our household, sometimes we might lead at church, sometimes we might lead at PTO or we might lead on a stage like a state capital. But we each have a role in making this world work and making it a better place. And so I say leaders turn moments into movement because when you find that place for yourself and you contribute, you are part of something here. And so I tell everyone you know, you can do something really big, like one of the first movements I was a part of was passing the law that made all the restaurants smoke free in Louisiana. And that’s something that was extremely very challenging and it really changed me forever but then you could be part of some thing that might not be such a heavy lift or something that as challenging, you know, when you…One thing that I love doing is I travel a whole lot so I take the toiletries from the hotel when I don’t use them. Hilton and Hyatt, please don’t come looking for me.
Susan: You are not alone.
Terri Williams: But I do I take them and I put them in a Ziploc bag with a note and some, you know, $1 bills or some quarters. And when people ask for something at a red light, I’ll hand them that goodie bag. That’s something that is so small. It’s something that doesn’t cost much of anything, but that is starting a movement, and that movement could just be putting a smile on someones face that day, or that movement could be doing something as big as giving them the toiletries they need to get ready for a job interview. You never know what you’re doing when you’re contributing.
Susan: Okay. I will say that is not what I’ve ever done with those toiletries and wow, what a fantastic idea. I put them in my guest bathroom and wow, what a fantastic idea. I think I will be switching to that because we too in Dallas have a homeless population that we are constantly trying to help, for lack of a better word, and City Square is one that’s really big here in Dallas. And so yeah..Wow, you changed my perspective on something that I really had never thought about so thank you for that. That gave me goosebumps.
Terri Williams: So much about this is shifting perspectives. I love that you say that and I want to highlight that because a lot of times when we get stuck in a rut or we’re content that we might be craving something or if you’re in a state of depression, if you can just figure out how to shift your perspective, usually you start a movement within yourself that will start a larger movement within the world.
Susan: You are so right. That is such a good point. A second ago you mentioned past leaders, what can we glean from those past leaders? What are some things that you think are worth taking into the future with us and then what are some things that you think are worth leaving in the past?
Terri Williams: Oh my gosh. That is a really hard question. I have to say, you know, so many of our leaders that we think about… I actually just attended a course at the Aspen Institute in Aspen, Colorado that focused on Frederick Douglass. We talked a little bit about Abraham Lincoln. When you think of those iconic leaders of the past, they were so loyal to their country. They were so loyal to themselves and they were so loyal to their families. I think those are our core values that I want that hold I dear to my heart. But when I think about the leaders of today in the future, they are agile, they are flexible, they are working from restrained resources like never before, and are being so innovative and are inclusive, far more inclusive than a lot of our leaders of the past. Those are things that I too want to hold really close to my heart as core values that I want to activate and activate often.
Susan: Who is your favorite female leader right now?
Terri Williams: Oh, that’s such a good and fun question, and I have to admit you said off script, I know you email me these questions and I have not read them.
Susan: That’s perfectly fine. I love it.
Terri Williams: So they’re all brand new. But I have the best girl squad ever. My friends are just so fantastic so I can’t say like one, but I have a friend that was a part of the founders of the Women’s March, I have a friend that trains women to run for office, I have a friend that’s a scientist, I have a friend that goes to China and figures out how to make toys safe… I can just go on and on and on. And I just I love them so much because they take the time and lift me up, they take the time to make sure that I am a part of this journey and that we’re doing it all together. So I will take my friends who are leaders any day over anyone that’s super duper famous.
Susan: Oh wow, that’s such a good point, Terri. The podcast here is ‘conversations with everyday extraordinary women.’ So I really love that you’re highlighting your friends and your girl squad as people to look to. Because I think often when you’re struggling or you’re going through something or you’re starting something, I think you do have that core group of people that you lean on, but I do think oftentimes we really don’t look to ourselves and our friends, even though I’m sitting here trying to highlight everyday extraordinary women, I’m guilty of that. I’m guilty of not looking to my friends and thinking, “Oh, I really love what she’s doing and I want to be more like her.” So I really appreciate that you highlighted that. I think that brings up a good point that the people that you need and the strength that you need and the inspiration that you need or just always all around you and to look there first. So I really like that. That’s a very good thing to highlight.
Terri Williams: Yes indeed. I’m so blessed to have a really strong group of girls. I actually call them my Framily, instead of family?
Susan: Oh, I love that. That’s so fun. That’s so fun. Another of my friends calls her squad, which I’m lucky to be a part of, her Board of Directors. I like framily.
Terri Williams: I’ve heard that term before
Susan: That’s so funny. So your three areas, if you go to terribwilliams.com, the first three things that you have highlighted are philanthropy, policy, and mission building. Those are your areas. Why these three areas? What about these three areas did you want to hone in on?
Terri Williams: Yeah, yes. I really think that these are the keys, the things that leaders need, which are moments in movements. For me, I have seen a lot of change in my community through public policy, lobbying and advocacy and grassroots organizing. That really is a place where an individual can gain power. I know a lot of times people feel like they don’t have power when they think of politics or Washington or their state capital. But you do; you actually control the process. I talked about philanthropy because it’s a way that even business leaders try to change the world. Think about Warren Buffet, and Jeff Bezos and all these people that have signed a million dollar pledge. They’re giving their money to charity to solve the world’s most pressing issues. Now, what’s cool about that is we don’t need a million dollars to make the same investment you know, you can take $1 or $5 and still give to an organization have impact. So again, you have the power. Then I talked about mission building because a lot of times organizations want to grow their followership and find that power in others. And so they can do that too. And lately I’ve been talking about really a fourth one, and that’s the movement building within yourself. You know, once you sit back and really think about all the tools in your own toolbox, and what you know and how you love yourself, you have the power really to tackle anything that comes your way. And so I really do love those because I truly, truly think they help leaders turn moments into movements.
Susan: I love that you brought up the $5 and $10 donations are just as important. One thing that I’ve noticed over the last year or two, I’m not sure when it officially started, but over the last year to through Facebook, you can actually—I don’t know if they take any of the proceeds how this works. So I’m not advocating for everybody to go out and do this because I don’t know the backstory behind all of this—but I have seen people like us their birthday or specific date that’s significant to them for one reason or another, and to give to an organization through Facebook. And what I like about that is you can see just how many people gave to get to $500, $1,000, you know, a couple of thousand dollars. And it’s really those $5 and $10, the grassroots donations. And all of a sudden you have your tribe of people who had, you know, your tribe of even maybe 10, 15, 20 people who were willing to give those 5, 10 and $15 donations, and all of a sudden you have several thousands of dollars going to an organization. And like I said, I’m not exactly quite sure how Facebook does that and if they charge fees or anything like that, but I do think that that’s a really cool visual way to see exactly what you’re talking about, that those dollars really do make an impact and you don’t have to have the million dollars to make a difference.
Terri Williams: Exactly. And whoever that person is that decides to do a birthday fundraiser, they are a leader that has decided to take a moment, their birthday, and turn it into a movement, like help. Good. So you’re helping to highlight that truly we do all have the power to do this work.
Susan: Yeah, you’re absolutely right. That is such a good point. Okay. Tell me quickly, because I want to be respectful of your time, tell me quickly, if somebody has had something, you know, just jogging around in their mind something they can’t get rid of something they even try to get rid of it. It just keeps coming back. That’s kind of at least how I hear a lot of people say, that’s how I kind of figured out it was my thing. I just couldn’t shake it. So they have this thing that they can’t shake. Where do they start?
Terri Williams: Oh, probably the toughest question yet today. You got to start in your heart. Like I said, the intuition you know, and if you have an idea, you can’t shake it, you know, wakes you up in your sleep. You’re in the shower and you’re thinking about it, you might almost run a red light because you can’t stop thinking about it, it truly is your thing. And so that’s when you have to sit down and just really think through what are the resources you need? How can you use your time, talent and treasure to further your personal mission? A lot of times we don’t we don’t label it your personal mission. And you have to treat it just like you would a job just like you would an organization. You’ve got to oil the machine, create a strategic plan, and really follow through on the task and the tactics that are needed. So, to the point that you made about your friend, you’re definitely going to need a board of directors, people that can hold you accountable that vision, people that will help you create that vision, people who will celebrate your success to get there. And the people that I see that fail or flounder are the people that truly aren’t committed to the idea from the start, right? They’re the people that kind of want to do it or they think it’s a fad or they’re just unsure of themselves. And so I always say, “Get off the box, go for it.” You know, I heard someone say just yesterday, “If you’re shooting for the stars and you fall, at least you’re above the ground.” So you’ve just got to try. And usually when you break it down into bite size pieces and think about what is my long-term plan? What do I want to do this month? What do I want to do this week? What do I want to today? And how does it help me reach that vision? You’re usually on your way and you’re going to do extremely well and be successful.
Susan: You are absolutely correct. And I really liked how you put that. My brain is just spinning right now. And I love having a conversation with a woman and I’m like, “Oh, I need to write this down and I need to think about this.” And I’m sitting here furiously typing out notes, so I hope my editor can get that out. Where I want to leave us today is well first I want to talk about where we can find you. But second next steps, you talked about putting together a strategic plan, and I think that’s probably like your mission, your personal mission and putting together your strategic plan if you don’t know what that is share a little bit about—is that like a five year plan? Like talk to us a little bit about what you mean when you say a strategic plan?
Terri Williams: Got it. Yes. And actually I have I have something that maybe I could share with you to put in your show notes or the side if you have a newsletter or something but I have something that I call a Motivation Map that I’ve created and it just helps you figure out that why. If you’re on the fence about do you have a personal mission, do you want to start a movement? This motivation that will help you tease it out and really explore your why also my website if you go to terribwilliams.com and sign up for my newsletter you can download a movement maker map, and that map, once you have identified your mission will help you get started. And so that could be a first stab at a strategic plan. It helps you think of, you know, what is it going to take? Who are your champions? Who might be your dream killers? Who’s going to, like, not be happy that you’re going to try to start this movement?
Susan: Yes, those exist.
Terri Williams: Yes, yes, haters are real and once you really take a look, as the kids say, IRL, what’s happening in real life and you write it down, then the plans start to come to life, the movement starts to take shape. And then you start to work on things like connecting and collaborating and really getting people to the table with you and being in a very inclusive way is you will see your movement come to life. So that’s kind of what I would do to take the next step and how it begins to start a strategic plan.
Susan: Oh, I love it. I love it. I love it. I love it. And I hope everybody goes to your website and signs up and gets that map that you put together. That is such a cool, cool idea. I love it. So we need to go to your website, where else can we find you? On social? Is it Instagram? Is it Facebook? Where does your business Terri William self hang out?
Terri Williams: Sure I am an Instagirl. Love me some Instagram. You can find me at Terri B Williams on Instagram. On Facebook, Movement Maker Tribe is how you’ll find me and on Twitter, I love to get tweets; just starting to get back into Twitter. I am Terri B. Williams there too, and I share goodies that I learned from others as well as put out some content to help people as they’re moving on their journey. And I’m not shy, y’all. I tell you what I have a good day I tell you and have a bad day. I tell you when I do something that is a complete failure and I usually want to celebrate it because we should fail forward and celebrate those too and I do all those things through my social media channels
Susan: Awesome. Awesome. Well, I know I’m already following you on a few of those. I don’t know if I’m following you on Twitter, so I’ll have to find you there. I’m not the best at tweeting. But I do follow people on Twitter regularly. Well, thank you so much for joining me today. This was a lot of fun. And there’s just really brightened my Monday. It’s finally I think, starting to get sunny here in Dallas. But we’ve had a few couple of days of rain and just gross weather. So I really appreciate you joining me.
Terri Williams: Oh, thank you, Susan. You are absolutely a joy and I love what you’re doing on behalf of women. We need so many fire starters like you to help guide the way and you truly are an inspiration to me, so thank you for having me.
Susan: Well, likewise, friend and I will chat with you soon.
Outro: I am thrilled to have had a chance to chat with Terri, and I hope this episode had the gears in your head turning. If you are following “How She Got Here” on Social Media or you have joined our email list, you know that March 1 we kicked off “Find Your Extraordinary” in honor of Women’s History Month. I’m using the How She Got Her Facebook and Instagram accounts to provide simple ways to tap into and recognize our everyday extraordinary gifts on the website I’m also providing ways to recognize the gifts of other women in our lives too, and I’ll even feature some of them in an upcoming podcast episode. So if you haven’t already, make sure to follow the How She Got Here Facebook and Instagram accounts, as well as sign up for our newsletter on the website so that you can get all the Find Your Extraordinary updates. I am so looking forward to seeing where this takes each of us. Until next time, I see you soon.