Marty McDonald quit her corporate job to pursue Boss Women Media full time and it has been a roller coaster ride of ups, downs, highs, lows and everything in between.
Welcome: Welcome to “How She Got Here – Conversations with Everyday Extraordinary Women.” It is my belief that every woman has something inside her only she can do. The more we share the stories of other women, who have already discovered their thing, the more it inspires, encourages, and empowers other women to do the same.
Intro: Hey Pod Sisters! I am so excited for you to dig in to this conversation. My guest is Marty McDonald, founder of Boss Women Media. Boss Women Media is an offline/online women’s empowerment community and media company. We talk about what that means as well as what it’s like to leave your corporate job and follow your entrepreneurial goals. Y’all Marty is brave and is a huge risk taker. She is not afraid to go after big things. Boss Women Media is everything we talk about here at How She Got Here! It’s women supporting women. It’s a platform for connection. It’s educational. It’s women celebrating women! It’s awesome and I am here for all of it! Make sure to check out bosswomen.org and follow on Instagram @bosswomenmedia and @martymotivates. And don’t forget to get your tickets to Boss Woman of the Year here in Dallas on September 21st. More of that in our upcoming conversation. So without further ado, here is Marty.
Susan: Well, good morning, Miss Marty, thank you so much for joining me today. I’m really looking forward to this conversation. And getting to know you a little bit better and hearing a little bit about Boss Women Media. For our audience who does not know you or Boss Women Media yet. If you wouldn’t mind, I’d love to open up by sharing a little bit about yourself and about how Boss Women Media came into being.
Marty: Yeah. Thank you. First of all, thank you so much for having me. I’m actually kind of dealing with a little bit of like a nasal sinus infection. So I apologize if I sound like I’m talking out of my nose cause I kind of am. But thank you so much. I’m so thrilled to be here. And just to share my story. Boss Women Media is an offline, online women’s empowerment community and Media Company. And what I mean by offline/online. Offline, we create experiences for women to connect through the lens of brands. Online, we create content that women need to thrive in their careers and in their lives. Boss Women Media was started in 2016 as a personal need for me. I was a girl sitting in corporate America feeling so isolated and feeling like where are my people at? Where are the girls at, who are going through the same things that I’m going through?
Navigating salary negotiation, navigating, moving from manager to director, navigating the corporate space of feeling like a complete imposter. Because, oh, by the way, I’m the only black girl that’s in the board room. And I feel like my voice has been assimilated to someone else’s identity. And so I created this movement because I tried several things in Dallas and I couldn’t find anything that quite felt like this was my tribe of people. In 2016 I had a brunch at Neiman Marcus cafe. I had 25 women attend, 15 of them who I had no idea who they were at all. I put it on event bright and I thought, man, this could really be something incredibly powerful, specifically for millennial women and millennial women of color who need an outlet and a space. And so that’s really how we formulated. Since then we have really just been taken sitting at the table and trying to take as many names as possible of owning who we are as a brand. And really showcases how our community that you can create and have whatever you want and desire with a little bit of grit and determination.
I quit my corporate job about a year ago to pursue Boss Women Media full time and it has been a roller coaster ride of ups, downs, highs, lows and everything in between. But I wouldn’t change it because every day I wake up and I say I am ready to kick ass. I am ready to take names and I’m ready to be the voice and advocate that my community needs.
Susan: I love that. That is so exciting. And wow, you have really gone out there now and made this your full time gig. That is really cool. And the, I find that really brave.
Marty: I would say brave more than even cool. Because sometimes we think entrepreneurship is this glamorous, sexy thing. And really to be honest, there isn’t even a blueprint written for entrepreneurship because it’s going to look different for everyone. And so while yes, it felt very cool and liberating to say, hey, I’m quitting and I’m gunna go follow my own passion and pursue my dreams and desires of my heart. It was extremely scary knowing that I wouldn’t have a paycheck coming in every two weeks. And I would have to figure out how to monetize this brand and create it where it was not just a community, but it was a profitable company. And to be completely frank and transparent, I’m still trying to navigate what that looks like on a weekly, on a daily basis. But I know that the need is so desired.
Susan: Marty, I think you’re absolutely right. And I would love to talk a little bit about Boss Women Media specifically because I’m seeing. And I’ve noticed that they all have their own niche, which is what I’m kind of getting at here. Boss Women Media it’s part of like your thing. I’m not saying this right, your brand is not part of anything, but I’m noticing a lot of these types of women’s groups popping up like this. And I’m wondering, if you’ve thought about what makes yours stand out from some of the others.
Marty: Yeah, I mean that’s something that I think about on a daily basis. This morning I was just kind of going back over what is the of the brand? Who are we talking to? What are the talking points, what are the platforms? I feel like what makes our brand stand out the most and the things that I work incredibly hard at making sure that I provide is that one, it is not just a social organization. So where I would like to say come and we’re going to all connect and that’s it. That’s not really who we are. That’s not what we want to even be either. So we’re, yes, our events are very Instagram-able. We want to make sure that we are providing our women with real tools and resources that they can apply. And so, we just ended a five city tour through a partnership with Sugarfina called Black Girl Magic.
And we were very intentional about who we selected as speakers. And the information that we wanted our women to take away. So when you checked into the event, you received a card. Your card might have been blue, green, yellow, pink, purple, but whoever else had that same color card you were to go connect with. Because we know that success is defined by the connections you make and the consistency that you have. And so if you are in a world where you are not connected, you are in a place that leaves you desolate. And it leaves you fighting to figure out resources that if you had the connections for, could be easy to navigate. So we know how important connections are. So that’s one of the first ways we make sure that we bridge of changing the way women connect is our mission statements.
And then secondly, we want to make sure that we’re super intentional on what the information is that we’re giving to our community. So when you’re given a program of what’s gonna happen today on the back of the program, it shows these are the takeaways. This is a place for you to be writing notes. These are the things we want you to take away. How to create a brand. Whether you’re in corporate America, as we identify them as our corporate queens, or if you’re an entrepreneur and you’re kind of a startup position. We want you to identify how to create a brand that stands out, right. How to make sure that you’re fighting for the pay that you deserve. Whether it’s through a partnership opportunity or it’s through you sitting in this space incorporating your up for raise and you don’t know how to find your voice and saying, no, I am worth more.
And so we’re very intentional in the information that we’re giving. But we make it so easy where you know, when you leave, what your action steps are. And I think that’s what makes us a little bit different. And also another thing that makes us different is that while we are not a black woman organization only. Our community is full of millennial women of color. And I would say probably 95% of them are millennial women of color. We are super intentional though about every woman needs to be bringing their voice to the table and sounding off for change to happen, not just one race. So we welcome everyone. We don’t want to isolate anyone, but what’s natural to people is that they congregate with people who look like them, sound like them, identify by them. But we know for change to happen, everybody, everyone’s voice needs to be in the space and at the table.
Susan: You made so many good points there. I kind of want to jump back just a second. I realized after when you were talking about brand for a minute, that you we’re not specifically talking about entrepreneurs creating a brand. You were also talking about the importance of personal brand. Am I correct?
Marty: Yes, that’s correct.
Susan: That is such a good point and so important. And something that back in the day when I was in corporate America, I probably didn’t think about enough. So thank you for highlighting that. I really appreciate that. I think that’s so important. And I think, I don’t know, sometimes I feel like I missed the boat on remembering to do that sometimes. So I appreciate that. And then I really love and admire this niche you’ve created. I think it’s just so needed right now. I think oftentimes we’re highlighting a lot of the changes that are going on in the environment around us. And I know there’s a lot of amazing stuff happening. But at the same time, we just need to keep pushing it forward, pushing it forward.
And I want everybody listening to remember that we’ve just got to keep this work going. We can’t let it stall out. I don’t know why that’s in my brain lately, but I worry about that sometimes. It’s like, oh well, Marty McDonald created this and some of these groups are popping up and it’s already done. I’m like, no, no, no. We got to keep going. We got to keep up with the momentum. I love this connection in real life that you’re, it’s not just online, it is in real life.
I think sometimes in today that’s just so easy to forget. Tell me a little bit, and I don’t know if I asked this beforehand or not. But once an event is over, do you have a way for everybody to kind of reconnect online if maybe they don’t live in the same area? Like say it, cause I know you were on your five city tour, if maybe some people flew into a specific area and then they kind of went back out to maybe an hour away to their own community or something, is there a way for them to stay connected afterwards?
Marty: Yeah. So obviously they can connect through our newsletter that we send out weekly that really has four platforms that we highlight through information. The four platforms are small business, big dreams, the glow up money moment and money matters, and then we highlight boss women. So that’s a way that we kind of package everything together and say, here’s what we’re talking about, here’s what we’re doing. We also have a daily text message that goes out, “Hey girl, hey!” Go ahead and kick-ass today, kick butt today. Like we want you to like just be affirmed. And then we also have social media, but we’re working on something behind the scenes. We’re working on an app right now. Hopefully we will launch in August. And that app is called Boss Connect. And basically if you have come to an event or if you’ve never come to an event.
You can see all of the people who have come to the event based on the app because the app is the check in point. But it lends itself as its own rallying community for women to come together. So say I’m looking for a mentor. I’d go on the app and I see profiles of women that I’m interested in either mentoring or really soliciting help from. I might need a graphic designer. I can go onto this app in this space and look up. And it’s for women by women. And so that’s a space where we’re really trying to intentionally connect with women who don’t necessarily live in a certain area or space or community, but we can just rally together no matter where you’re at.
Susan: That is really, really interesting. And I cannot wait to dive into that once that launches. And you said that’s gonna be an August.
Susan: So that is just around the corner. That is really fun. Oh my gosh. I can’t even imagine the work that goes in behind creating an app.
Marty: Oh my God, me neither. I couldn’t imagine it either until we started exploring it. But it’s been fun and we know that we need it because like, okay, we have LinkedIn. But to be honest LinkedIn is such a very mainstream professional space. And you normally, nine times out of 10 you get on LinkedIn when you’re trying to look for a job. But there’s not a lot of community connections happening on LinkedIn. And so, and it also this space that has been set and created for you not to be able to really share your identity of who you truly are only within this very professional space. And we want our women to be able to showcase their 360 view of themselves. We want to propelled them forward in their careers. And so we’re really excited about this. And we’re so excited because we need to continue, as you said, creating these spaces for women to know that it’s okay.
Susan: Absolutely. I want to jump back just a second. I want to talk a little bit about the five city tour you were on. How did that come about? Is that something that you see like as an annual thing? Cause I’m sure that took a lot out of you. Just share a little bit about that experience and if you plan to do it again, maybe about what you have coming up in the future.
Marty: Yeah, no, totally. So it was probably one of the most ironic thing. So I believe in the power of manifestation and visualizing. And last year I had a vision I was just doing like some white boarding and I said, okay, this is what I want to do for Boss in 2019. I wanted to go on a tour, but I had no idea who I was going to do the tour with. I just knew that we needed to be reaching and touching more women. That we could not be identified just as this Dallas box brand. Though we have tremendous drive to continue to make just in the Dallas area. It was just very important for me not to get stuck in a box. And so as I’m writing down what that looks like I had wrote down Target. I’m gonna pitch Target and we’re going to do a five city tour with Target.
We’re going to do like these mini branches and target. And I sent them the pitch. They said that I didn’t have capacity for it. And in true Marty fashion I know does not mean no to me. I just keep hustling until I figure out who’s gonna say yes. And so I didn’t necessarily know who my next like target person or brand was. But I was in L.A. and I went to a conference called Girl Boss Rally. And I went into to this breakout session. And the CEO of Sugarfina was sitting on the panel where she was basically talking about how they’ve created the Sugarfina brand, which I think is the most beautiful brand. And it’s like Tiffany and Company for candy really. And so I’m listening to her talk about how they create these taboo gummy bears. And I was like, oh, that’s interesting.
Fast forward and my brain went to. I had just read this Nielsen data report that said. Or not fast forward rewind, my brain was going. I just read this Nielsen data report. That says black girl magic is real. And it talks about the buying power and behavior of black women. And how by 2021, there’ll be the highest spending consumer out of any demographics based off the disposable income that they have. So me having a background in marketing and working in marketing before. I’m like, are brands paying attention to this? Because I feel like black women are not the target audience for any brand right now. Yet alone the secondary target audience. But we are a spending consumer of brands. And the lady continues to talk about how they created a green juice gummy for April fool’s, end of April fool’s joke.
Some people were like, we want it. So I was like sitting there in my seat thinking I’m going to go up to her afterwards and say, hey, you should create a gummy called black girl magic. So I proceed to go up to her afterwards. And I introduced myself and I asked her, I said, hey, have you ever heard of black magic? She looks at me and she’s like, what can I even say this? Like, what are you talking about? And I proceed to tell her black girl magic is the buying power behavior of women. And it’s a rallying call for women to come together. And you should create this gummy and we should do a collaboration. And I should do a five city tour in Sugarfina locations throughout the U.S.. And with mini pop-up conferences around the power of black girl magic.
So she tells me, send me an email at Sugarfina. So I thought, okay, well she probably isn’t taking me seriously number one, but I have to show her how serious I am. I go home, the conference was in LA. I go back to Dallas. I create this powerful pitch deck. I put all of the data in it of how she’s not capitalizing off of this secondary target audience that she needs for her brand. It took her three weeks to respond. I was on a phone call with her. It took her five weeks to respond after the phone call to say, yes, we want to move forward with this. And we kicked off the tour in February in LA.
Susan: Wow. That’s really, that’s so powerful. That’s such a powerful story. Now I have a question. Within those three weeks and five weeks span, were you really trying to reconnect with her or did you just let it sit?
Marty: I did a connection point I think two times within both spans. And the connection that I sent her back was more data. So when I would reach back out for her. It was more data. How around do you realize that 2,400 women owned businesses were started in 2018? Out of the 2,400 65% of them were African American women. They need to be in your store to hear these stories. And so it was more me really reiterating data to make her make a decision versus the a motion of how she needed to make the decision.
Susan: I like how you said that data versus emotion. And I love how you were able to use the skills you already had and repurpose them, if you will, into what you’re doing now. That’s something we talk about a lot is looking at the skills you already have and going forward. Like if you want to do something different, if you’re looking for something different, how you can repurpose those. And it sounds like you have done just that and I really admire that. Tell me, share with us a little bit how the event went. What did Sugarfina think? And I don’t mean to like hone in on just this one thing, but I think a lot of women would be so hesitant to go after such a big name.
Marty: Yeah. The crazy part is that I don’t ever want to take small risks. So I had a friend who recently had kind of sent me an Instagram DM and of some other girl and was like, well, she’s talking about sponsorships and she’s creating a course for that. You should do that. I’m like, oh, they’re small potatoes. That’s not my desire. I want to go after the biggest things that I can imagine. So to me, if your risks are not scary and don’t make you a little bit hesitant, you might not be taking a big enough risk. And so I think that that’s important for us to just stop playing small on ourselves. Because when we worked for brands, we don’t play small. We’re all working for organizations. We don’t play small. So why are we playing small in our lives?
So I think that that’s really important. But as far as the tour, the tour sold out in every single city, which to me made me realize how much more of a need that this is. We first started in LA. And to be honest, when we started in LA, I think the Sugarfina brand was a little bit taken back. Because I don’t think they thought, oh no, this is really happening. This is a production and we’re creating this space. And so I think that they saw the value after we had this big media that picked it up. Pop Sugar picked it up, Forbes picks it up, and we had a lot of big media that picked up the event. But in the sense of the women. I think that the women were such an awe of the fact that we had created this space for them. And creating experiences through those lens of brand. Because that’s what we said, that’s our strategy.
And so we had some of this speakers that were so overwhelmed by it in such a positive manner. I mean I can’t even lie about this. They had such a great time that some of the speaker’s honorarium at the end of the event on some stops, they told me not to worry about it. Because they were just so happy to be in a space where they could lend their voice and to women that looked like them. And for women that could truly utilize those types of resources. So that just speaks volumes of really what we were going after and what we were set after doing. The topics for each tour were pretty much the same but the voices behind them were so different. And we had people from the VP of Coca Cola on a panel to the largest influencers in the world. And we just were just excited to be able to be in this space with women. Some of our speakers were taken back by the fact that, we dubbed the tour black girl magic. And that there was a ton of black girls filled in space. And I think that that just goes to show we have so much work to still do to make people feel comfortable around people who do not look like them, sound like them, or came from where they came from.
Susan: We do have so much work to do. And I feel like it’s one of those things. Sometimes I feel like we’ve come so far and I feel like we have on some levels, but then we just have so much further to go and I don’t think it’s a bad thing. I try not to look at it as well, why aren’t we there yet? Sometimes I do, but then sometimes I think, well, what an honor that it is to be like, this is our life’s work. Like I just can’t imagine anything else I’d rather be doing than trying to make this world a better place for my kids. So if we can do this and just continue pushing it forward and continue accomplishing these, these goals, then I just kind of, I can’t wait to see what world that creates for our kids. I really can’t.
You’re saying that just kind of took my breath away a little bit in a good way. And now I’ve kind of lost my train of thought. One of the things, one of the things that I loved that you said, is you were bringing women together and they realized even some of the speakers were so excited to lend their voice to it because their voice mattered. And I think I am not a woman of color. I am a woman and I can’t, I know what it’s like just being a regular white woman. So I can’t imagine what it’s like to be in your shoes. And I just, I really appreciate what you’re doing. It’s such a, wow, it’s just such an, an honor to speak with you this morning. And I really appreciate you taking the time to speak with me. And share this story. It just blows me away. Sarah was so good, to connect us. I’m just so excited to talk with you. This has been awesome so far. One of the things that you kind of, when you started talking about it, I kind of started having sweats a little bit, was you said we need to stop playing small. Guilty as charged. Tell us, is that just something, because some people I think are more, are better naturally to push for bigger and better and I can’t, it seems like you might just be one of those people who are good at pushing those boundaries. Do you ever get scared?
Marty: Oh my God. Oh my God. Yes. Okay. So I’ll give you an example. This morning I was sitting on my patio drinking my coffee, reading my devotional, and I know that there’s this, this project that I, I have an opportunity to work on. While I was sitting there and I’m reading my devotional, my prayer was God scares me. But what you’re, what you’re asking me to go do, the vision that you’ve given me to go do is the scariest thing I’ve ever done. And I don’t have any resources to make this happen. So I need to completely lean into you. And I think that when you take it from that approach or whatever your faith is, whatever keeps you grounded, allows you to lean into that. And who your community is. Women who are pouring into you, your husband, your friends, whoever that is, whatever that may look like, to help you, you know, reinforced that you can do it.
But in the same sense I have always been just fearless, I was a fearless child. And I was a fearless child because I’m like some people who might’ve grown up with a ton of resources I never did. And I grew up in a household where my mom was domestically abused and I stepped in to be her mother. And I’ve always just been super strong and passionate and I always went after what I wanted. Because I’ve never wanted myself to be in a situation where I was abused. Whether that was physically or at a mental capacity, at an abuse state of not thinking that I’m capable of going after whatever I want, whatever I desire. And so for me the reason why I’m so gutsy is because I feel like if I don’t do it, someone else will do it.
And if I’ve been given a vision, I believe that God is the provisionary of that and I need to go after it. Like I would anything in life. I’m full force so I don’t play small. And so that I can really showcase the other women more importantly that they cannot forfeit. They don’t have the luxury of playing small. We don’t have the luxury as women to play small right now. There’s a women’s movement happening that’s so powerful. We don’t have the luxury or the time to play small, there’s work to be done. And I want to make sure that I’m leaving a legacy to my unborn children. That during this time, during this pivotal moment in history that their mother was able to truly make rain happen, make change happen and be a trailblazer and a change maker, for the next generation to come.
Susan: That is such a good point. One of the things before I started the podcast and when I was really like starting to think about this and what this would look like. I was talking to my husband about it one night and I said, you know, I don’t know. I said, my son, you know, he was two at the time. I was like, I’m really ready to go back and do something, but if I do this, this is going to be like a big thing. This is going to take a lot of time. And I’m willing to put that in. But am I taking something away from him? And Stephen looked at me and he said, Susan, he said, what? What are you going to tell Will when he’s older about what you did during this movement?
Susan: And I was like, and when he said that I was, I knew that I had to do it. It was one of those things. I couldn’t tell him. Sorry, mom thought it was more and not that raising your children isn’t important. It is so important. But this was something for me. I wanted to be able to tell Will, yes. Oh, and I said his name. I’ll bleep that out. I wanted to be able to tell my son, yes, Mommy did take time away, but when she did, this is why. And it was important. So I really appreciate you pointing that out. It’s so important. One of the things that I wanted to ask you. Starting something like this is hard. It’s hard going out on your own. It’s hard starting your own thing. And I’m sure you have days where you feel like you’re beating your head against a wall. Where do you go when you need and where do you go for your inspiration? What helps inspire you to keep going?
Marty: Yeah. It’s a couple of things. To me, it’s so important if I’m a leader that I continue to grow. And leaders who do not not grow, cannot develop, and I just believe that. And so for me, I make sure that I do a conference every year. Last year I did Girl Boss Rally this year I just did the focus leader, Michael Hyatt conference. That was just so incredibly powerful. I’m actually right now sitting in front of Indie Beauty Expo in Dallas and I’m about to go walk the expo because it gives me inspiration on set design and production. So I’m constantly pouring in in the most taboo ways. That may not necessarily seem completely aligns with exactly what I’m doing. But I try to find inspiration in various ways. And so I think it’s important that what you’re reading, what you’re looking at on TV all plays a part into how you pour into yourself.
On days when I feel like I’m a complete loser, I’m a failure. What did I do? Why did I quit my job? Because I do have those moments. I do have those days. I go work out or the best therapy for me is watching Ellen. She just makes me feel good. And so I think it’s different for everyone, but you do have to find the thing that lights the fire under you. The thing that makes you feels like, because I have this, I can go do this. I’m constantly looking for those types of things that I can pour into my soul. So that I can execute. What I’m doing is pouring into other people and it can become very draining if no one ever poured into me. So I have to find ways to fill my cup so that I’m full when I’m ready to give to others.
Susan: That is so important and I’m really glad you emphasized that. As women we really have to do that. And I don’t think we’re always good at it. I’m not. I want to be respectful of your time, but I want to ask you before we go. I want to ask you, what is it either from Boss Women Media or just maybe you’re speaking on your own somewhere at a conference or something. Because I could totally see you doing that if you haven’t done it already. What is it that you want women to know about themselves?
Marty: I want women to know that they are capable of more and more and when you don’t think that you have capacity for more, think again. I want women to know that no matter how you grew up or where you came from, that anything is possible. And I want women to know that there are women rallying around them who want them to win. But if you hadn’t found that woman yet who is rallying for you, keep looking for her, she will come. And most importantly, I want women to know that they can cultivate the career and life of their dreams with a little bit of grit, determination, and most importantly, consistency every single day. The days that when they get knocked down, they stay consistent. The days when they have the highest of highs, they stay consistent. And I think that that is the most important key for them. Having whatever the success that they desire is if they stay consistent.
Susan: Yep. That’s all I got for that. Yep! That is so well said. So well said. Okay. Marty, tell us where we can find you online. I am here for everything that you are doing. I love it. I love the ideas. I love the idea of you doing these tours. This is phenomenal and I think it’s great and I think it is so, so needed, but it sounds like you already know that since it sold out the last time you did it. Tell us where we can find you online. Tell us anything about events coming up. And then I’ll make sure to link all of this on our website when it goes live.
Marty: Yeah, so our website is bosswomen.org. You can find us on Instagram at bosswomenmedia. You could find my personal brand on Instagram, Marty Motivates. And we do have our largest event coming up September the 21st its Boss Woman of the Year. It’ll be at the W Hotel in Dallas on the 33rd floor. We’re super excited about it. We’ll have 500 plus women, gathering together for an evening summit on celebrating what we call our Boss Women of the Year in three categories, the boss entrepreneur, the boss corporate queen, and the boss mom. And celebrating our five women that will be in a space to let them know. If these women can do it so can you. So I would love for your community to check that out as well.
Susan: I love those categories. That’s awesome entrepreneur mom. Like that’s so cool. And so needed, so needed. Thank you so much for your time and for sharing with me today. I really, really appreciate it.
Marty: Yes, thank you so much. I so appreciate it and thank you for letting me speak my authentic truth. I appreciate that.
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